Personal Information
Entreprise/Lieu de travail
Other
Profession
Strategic Planner at The Insight Job
Secteur d’activité
Advertising / Marketing / PR
À propos
A Swedish planner/strategist. Data driven. Brand centered. Consumer oriented.
SKILLS
OBSERVATION: absorbing ideas from unexpected places
STRATEGY: interpreting and synthesising big ideas into concise briefs
PRESENTATION: organising and delivering narratives that compel, inform and persuade
CULTURE: empathetic with an ability to gel with diverse cultures/subcultures
RESEARCH: collecting data via a variety of primary and secondary methods
PRIMARY: interview, survey, ethnography
SECONDARY: Nielsen, MRI, Iconoculture, Quantitative Databases
J’aime
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Brand Coherence
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Insights from Readings
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The Dictionary of Brand by Marty Neumeier
Liquid Agency
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Infographic of Nimbly
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Personas Demystified 1.0
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Intro to Branding & Brand management - Elkottab
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Business Vs Creative Thinking, Abductive Reasoning and Design Strategy (Case Study: Mission Bicycle Company)
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How to get new consumer insights at the ARF Thought Leader Series
InSites on Stage
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The power of brand storytelling [research]
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Storytelling Startup: From Core-Story to Content Strategy.
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Service Branding – Designing for distinction
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Consumer Behaviour
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Creative Thinking Presentation
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Digital Strategy Toolbox 2014
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il y a 10 ans
5 Understanding Customer Needs
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W+K Luan Dun: March 2015
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How to Sell Ideas
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The SoDA Report (Volume 2, 2014)
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The Evolution of Advertising: How Consumers Won the War for Their Attention
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Brand Workshop Outline
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il y a 13 ans
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The brief in the post digital age
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•
il y a 14 ans
Brand Masterclass Week Two
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•
il y a 16 ans
Personal Information
Entreprise/Lieu de travail
Other
Profession
Strategic Planner at The Insight Job
Secteur d’activité
Advertising / Marketing / PR
À propos
A Swedish planner/strategist. Data driven. Brand centered. Consumer oriented.
SKILLS
OBSERVATION: absorbing ideas from unexpected places
STRATEGY: interpreting and synthesising big ideas into concise briefs
PRESENTATION: organising and delivering narratives that compel, inform and persuade
CULTURE: empathetic with an ability to gel with diverse cultures/subcultures
RESEARCH: collecting data via a variety of primary and secondary methods
PRIMARY: interview, survey, ethnography
SECONDARY: Nielsen, MRI, Iconoculture, Quantitative Databases