Peter Thomson
184
Abonné
Personal Information
Entreprise/Lieu de travail
Auckland, New Zealand New Zealand
Profession
Digital Strategist
Site Web
www.peterjthomson.com
À propos
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Mots-clés
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
Tout plus
- Présentations
- Documents
- Infographies
The Brand Gap
coolstuff
•
il y a 17 ans
STEAL THIS PRESENTATION!
Jesse Desjardins - @jessedee
•
il y a 13 ans
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
Board of Innovation
•
il y a 10 ans
Kapferer Model Brand Identity Prism
nitin59
•
il y a 15 ans
Bridging the gap between our online and offline social network
Paul Adams
•
il y a 14 ans
Developing a Brand Strategy
Lipman Hearne Inc.
•
il y a 14 ans
Great Speakers Tell Stories
Slides That Rock
•
il y a 12 ans
What if Peter Drucker Taught Enterprise 2.0 Strategy?
Mark Fidelman
•
il y a 13 ans
Experience Is The Product
Peter Merholz
•
il y a 16 ans
Planning Needs Some Planning
Gareth Kay
•
il y a 15 ans
Ogilvy On: Social Media for B2B Companies
Ogilvy Consulting
•
il y a 14 ans
Six And Half Philosophies for Design & Innovation
Alex Zhu
•
il y a 15 ans
Creativity, Design Thinking and How These Have To Do With Innovation & Entrepreneurship
Lumiknows Consultancy
•
il y a 15 ans
B2B Social Media Palette
Miikka Leinonen
•
il y a 13 ans
Trust Me, I'm a Designer: 9 Principles for Creative Credibility
Jason CranfordTeague
•
il y a 11 ans
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
PJA Advertising + Marketing
•
il y a 13 ans
The Digital Marketing Workshop SXSW 2014
Blake Robinson
•
il y a 10 ans
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
frog
•
il y a 14 ans
Sold Our Souls To The Devil
Slides That Rock
•
il y a 11 ans
Financial modeling for startups
Rodrigo Sepúlveda Schulz
•
il y a 12 ans