Patrick Collings

brands strategy branding digital virtual social vuca marketing worlds video media design thinking weak signals innovation agile strategies turbulence management augmented reality ads web 2.0 human-centric ideation disruptive innovation ethnographic research adaptive strategies scenario planning blue ocean strategy brand strategy branded entertainment branded content writing transmedia virtuality internet sagacite sensemaking agile strategist job mapping opportunity maps innovation strategy prototyping patrick collings organizational structure business model innovators open innovation strategy canvas clayton christensen w chan kim wicked problems roger martin four action framework renee mauborgne strategic innovation tim brown henry chesbrough brand positioning social media storyboard complexity change banking financial services scenarios socio-economic management tools valuation television film webisodes product placement entertainment blogs blogging creative life second newspapers ereaders fractal cape town design indaba mobile brand logo environment funding nike shell no avatar world