Patty Radford Henderson
109
Abonné
Personal Information
Entreprise/Lieu de travail
Greater Minneapolis-St. Paul Area, MN United States
Profession
Senior Digital Marketing Consultant with Expertise in Brand Strategy, Content Strategy and Connection Planning
Secteur d’activité
Advertising / Marketing / PR
Site Web
radfordhenderson.com
À propos
I am a senior digital marketing consultant with a passion for illuminating brand opportunities.
Ever since I stepped into my first marketing role, I have strived to anticipate the customer's needs so that I could craft an experience through relevant touch points and content to provide value, foster a relationship and lead the customer through their decision making process.
Over the course of my career I have honed my methodology for pulling actionable insight from big data to gain a deep understanding of the consumer's mindset, online habits and influences in order to build relevant personas and customer journey maps. I use these insights as a springboard for brand and marketing strateg...
Mots-clés
content marketing
content strategy
keyword research
marketing communications strategy
content planning
mima summit 2010
interactive marketing
channel planning
integrated marketing
social media insights
editorial planning
Tout plus
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