MACRO ENVIRONMENT BY JEET PAREKH

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Steps required in developing an advertising program

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Sales promotion

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Brand building events and experiences

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Public relations

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Yash mehrotra iitbhu

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MARKET ENVIRONMENT AND DEMAND FORECASTING

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How is brand equity built,measured and managed

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What is brand equity

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What is brand and how does branding work

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What does a marketing plan include?

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How does Marketing affect consumer value?

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How has marketing management changed in recent years?

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What are some core marketing concepts?

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core marketing concepts

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What is the scope of marketing?

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Why is marketing important?

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