Personal Information
Entreprise/Lieu de travail
Rotterdam Area, Netherlands, Zuid-Holland Netherlands
Profession
Senior Digital Analyst, Conversion specialist at Ahold
Site Web
www.roelwillems.com
À propos
- Digital analytics, conversion optimization, usability and online marketing strategies;
- Transferring knowledge within organisations on data driven decision-making and taking action on insight;
- Speak for audiences large and small about web analytics, conversion optimization, usability and Online Marketing in general (a.o. Emerce Conversion, MarCom, DMLive, Google Analytics conference);
- Translating business goals to Key Performance Indicators and analytics metrics;
- Configuration of the web analytics tool and analytics methodology to gather the correct insight on business goals performance;
- Develop, support and implement controlled testing process (Split-tests, MVT) focussed on bu...
Mots-clés
web analytics
google analytics
conversie optimalisatie
online marketing
conversion optimization
search engine optimization
search engine marketing
social media
call tracking
gauc
testing
online business
data visualisation
dashboard
api
bj fogg
google
seo
website
relatiedag
trends
orangevalley
2013
wetgeving
telecomwet
cookiewet
cookie
optimalisatie
twitter
gauc2012
facebook
social media marketing
data integration
marketing
vakdag dialoog en database marketing
marketing analysis
vakdagdm
business data integratie
Tout plus
- Présentations
- Documents
- Infographies