Sara Pupin

Milan Area, Italy Italy

Communication & Marketing Manager at Zodio Italia

Retail

- Analysis and positioning for the italian market - Definition of medium-long term marketing strategy - Definition and management of the seasonal catalogue (products, offers and editorial plan) - Definition and management of the fidelity program and CRM activities - Development of brand positioning strategy and construction of a brand awareness plan - In store communication - Definition and coordination of in-store events (blogger, community, events) - Definition and management of the opening campaigns - ATL and BTL strategy and coordination - Development and coordination of digital and e-commerce strategy - Analysis, definition and management of online catalogue - Social and mobile strat...