Scott Bragg
11
Abonné
Personal Information
Entreprise/Lieu de travail
Greater Detroit Area United States
Profession
Senior Content Strategist at Quicken Loans
Secteur d’activité
Writing / Publishing
Site Web
http://www.cengage.com
À propos
As a digital content strategist, my goal is to create engaging and useful content for real, live humans. When digital content is at its best, it communicates as vividly as a face-to-face conversation. To do this right, context is everything. Who is your user? Why is she here? What does she want to know? What will make her feel like it was worth her time to read your content?
It’s not easy to get that just right. So I use customer research, data analytics, and personas to create content strategies, models, and guidelines that focus on satisfying user information needs with simple, straightforward, and engaging messages and information. I’ve done my job when users feel confident, smart, an...
Mots-clés
content modeling
content strategy
content management
david allen
merlin mann
knowledge work
getting things done
personal productivity
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