Sam Ladner

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I am a seasoned UX researcher with deep experience in both design and market research. I work closely with designers of all stripes, helping them hone in on designs that can make the most impact. I focus on incremental, tactical steps for improvement, without losing sight of my strategic direction. I teach and live lateral thinking and design innovation. I've worked on dozens of digital and physical products, at Microsoft Office, in various Internet roles, and in my current role developing iOS and Android productivity apps. I don't just practice research: I also reflect on my craft and share what I've learned. I have published scientific papers in peer-reviewed journals, and recently p...

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