Sola Obayan

Greater Detroit Area, MI United States

Principal at BTO Solutions | Founder at Social Media Association of Michigan

Advertising / Marketing / PR

Sola's primary goal is to support enterprise, public sector, and startup client brands by integrating their core marketing messages into a digital strategy that connects with their audience in a way that matters to them. She believes that a customer-first approach is the foundation of successful two-way communication programs and content strategies. Freelancing as a web developer and launching Imperio Model and Talent Management, an online modeling agency for ethnic talent, at age 17 was the start of her career in digital. Currently, she leads 360 strategic marketing programs as the principal consultant at BTO Solutions, an agile digital marketing consultancy based in Detroit. She's also...