Sonya David

Singapore Singapore

Experiences which interest in context that matter

Advertising / Marketing / PR

The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking. There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...