WorkChina Lead, Insight & Analytics APAC at Waggener Edstrom Communications
Industry Advertising / Marketing / PR
About Sandy Shen is now the China Lead of the Insight & Analytics APAC team of Waggener Edstrom. With strong experience in news analysis, social media audit and marketing research, Sandy helps client assess media impact, review PR/Digital performance and adjust PR/Digital strategies accordingly. The clients Sandy’s now taking care of are across the APAC regions, with major brands like Microsoft, MediaTek, Alcatel, DBS, Cyberport, etc.
Before WE, Sandy worked for iSentia group as an digital analyst. The experience offered her a comprehensive understanding of the complicated Chinese social media landscape and how could brands turn the intangible online communication performance into the tangibl.