Rajesh Deshpande

Mumbai Area, India India

Consultant

Apparel / Fashion

The firm primarily focuses on Pharmaceuticals and FMCG. The profile in this firm is related to Quantitative analysis of marketing data for efficient decision making. The consulting areas broadly include various quantitative models in: 1) Product pricing & Volumetric estimation studies 2) Brand switching/ Loyalty / Prescription switching 3) Market Analytics 4) Demand Forecasting 5) Brand similarity studies for creating extensions (Psychological scales) 6) Marketing expenditure optimization (Non linear estimation of marketing spend effectiveness) There could be several other areas besides the ones cited above where a company could be facing a challenge in decision making. A model typica...