Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NY United States
Profession
Founder and CEO at McPherson Strategies
Secteur d’activité
Advertising / Marketing / PR
À propos
Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. ...
Mots-clés
csr
marketing
philanthropy
nonprofit
nonprofits
social_media
sustainability
ngo
socialgood
women
cause_marketing
pr
causes
ngos
partnerships
fundraising
socent
corporate_social_responsibility
#sustainability
#csr #sdg #un #socialgood #sharedvalue
corporate social responsibility
product development
product management
social good
funding
social media
crowdfunding
public_relations
advertising
logo
brand
design
social_good
charity
techforgood
hashtag_activism
advocacy
fundraise
technology
cosmetics
digital
brands
social_entrepreneurs
social_enterprise
hr
employeeengagement
fenton
measurement
causemarketing
mopedproductions
dosomethingorg
roi
sustainablebrands
Tout plus
- Présentations
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