T. Scott Clendaniel

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Advanced Analytics. Helping organizations achieve 100%+ ROI through machine learning and data mining. - Achieved ROI targets over 60% for 50 the Fortune 500 as well as Booz Allen/ FDIC. - Almost 100 predictive models in place around the globe. - Specialty is making cutting-edge analytics understandable to marketing professionals. Specialties include model ensembles, planning analytics data, through execution, training and knowledge transfer, customer segmentation, customer profiling, marketing data, response rates, digital analytics, multivariate testing, customer behavior analysis, attribution, campaign performance, search engine optimization, segmentation strate...

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