Personal Information
Entreprise/Lieu de travail
Sydney, Australia, nsw Australia
Profession
Brand & Marketing Strategy, CMO Advisory, PwC
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.brandorder.com
À propos
15 years experience in strategy and effectiveness-based communications in leading agency and corporates.
I specialize in 'service' businesses (telecommunications, financial services, utilities), creating clarity, interest, loyalty and growth where complexity, perceived low engagement and dissatisfaction exists.
My work involves collaboration with c-level management generating consensus and clear direction to build & execute marketing plans, be it brand development, channel management, segmentation and through-the-line communication.
I love simplicity.
Mots-clés
marketing
advertising
brands
strategy
insight
social media
brand
behavioural economics
psychology
research
behaviour
business
branding
fashion
australia
creativity
ideas
sex
dating
love
creative
economics
marketing strategy
marketing and advertising
brand management
twiiter
sociology
experiential
internal
employee
staff
com
people
email communication
globalization
countries
hardware
infrastructure
computers
technology
it
new zealand
agency
ceo
happiness
selling
direct marketing
direct response
direct
presentation
consumer behaviour
shopping
retail
facebook
web 20
content
viral
video games
gaming
product placement
pulling
crowdsourcing
campaigns
enemy
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