Chap14 Direct Marketing

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Chap10 Media Planning And Strategy

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Chap13 Support Media

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Chap16 Sales Promotion

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Chap20 International Advertising And Promotion

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Chap08 Creative Strategy Planning And Development

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Chap04 Perspectives On Consumer Behavior

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Chap19 Measuring The Effectiveness Of The Promotional Program

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Chap09 Creative Strategy Implementation And Evaluation

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Chap17 Public Relations, Publicity, And Corporate Advertising

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Chap01 An Introduction To Integrated Marketing Communications

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Chap18 Personal Selling

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Chap06 Source, Message And Channel Factors

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Chap21 Regulation Of Advertising And Promotion

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Chap12 Evaluation Of Print Media

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Chap02 The Role Of Imc In The Marketing Process

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Chap15 The Internet And Interactive Media

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Chap11 Evaluation Of Broadcast Media

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