Oleg Klepikov
783
Abonné
Personal Information
Entreprise/Lieu de travail
Moscow, Russian Federation Russian Federation
Profession
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Secteur d’activité
Apparel / Fashion
Site Web
www.neweconomist.ru
À propos
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Mots-clés
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Tout plus