Personal Information
Entreprise/Lieu de travail
Paris Area, France France
Profession
Marketing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
yannigroth.com
À propos
Yannig Roth is Marketing Director at WiSEED. He previously worked at eYeka, holds a PhD in marketing from University Paris 1 Panthéon-Sorbonne, and an MSc in digital marketing from ESSCA School of Management. Yannig regularly blogs at yannigroth.com and tweets under @YannigRoth.
Mots-clés
crowdsourcing
marketing
innovation
advertising
co-creation
creativity
eyeka
crowdfunding
open innovation
design
culture
marketing and advertising
co-création
essca
wiseed
entrepreneurship
recherche
sorbonne
user innovation
brand
research
web
movie
business
investing
investment
branding
agence
communication
investissement
relations publiques
europe
small business
consumer
management
intellectual property
ip
legal
créativité
légal
autonomie
fmcg
geography
numérique
content marketing
user-generated content
storytelling
video
media
defiance
contest
ohio
software
academic
university
parís
mendeley
distribution
social media club
rennes
la cantine numérique
marketing participatif
creativité
creads
online community experience
communauté virtuelle
internet
satisfaction
consommateur créatif
consumer made
community
insights
beauty
cosmetics
china
vitaminwater
coca-cola
webmarketing
society
athletes
doping
students
youth
steroids
united states
health care
wicked problem
sociology
social
usa
reform
policy
analyse
donnes
statistique
hoover
student
google
school
timeline
art
history
abercrombie
fitch
retailing
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