Personal Information
Entreprise/Lieu de travail
Johannesburg Area, South Africa, Gauteng South Africa
Profession
Group Digital Marketing Manager
Secteur d’activité
Technology / Software / Internet
Site Web
www.flavors.me/bmatsheka
À propos
I use a human-centred approach to product and service innovation - by integrating peoples needs, the possibilities of technology and the requirements for business success.
I strive to design 'The Unfair Advantage' for brands, through Disruptive Innovation, Creative Emergence, Social Influence Design and Business Model Design to create a compelling digital and analogue properties for brands to engage with consumers and convey their value propositions.
In essence, helping brands to become Social Businesses.
Innovation Management; Design Thinking; Mobile-First; Digital Interaction; Experiential Marketing; Communication Strategy, Consumer Insight & Engagement; Marketing Mix Managemen
Mots-clés
#growthhacker #innovation #engineering #culture #m
Tout plus
Documents
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Platform Strategy & Ecosystems
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Melt - The theory
Miikka Leinonen
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A short guide to organisational ambidexerity
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LeWeb Deck: 2015 The Year of the Crowd
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Audience: The Flip-Side of Content Marketing by Jeffrey K. Rohrs
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Personal Information
Entreprise/Lieu de travail
Johannesburg Area, South Africa, Gauteng South Africa
Profession
Group Digital Marketing Manager
Secteur d’activité
Technology / Software / Internet
Site Web
www.flavors.me/bmatsheka
À propos
I use a human-centred approach to product and service innovation - by integrating peoples needs, the possibilities of technology and the requirements for business success.
I strive to design 'The Unfair Advantage' for brands, through Disruptive Innovation, Creative Emergence, Social Influence Design and Business Model Design to create a compelling digital and analogue properties for brands to engage with consumers and convey their value propositions.
In essence, helping brands to become Social Businesses.
Innovation Management; Design Thinking; Mobile-First; Digital Interaction; Experiential Marketing; Communication Strategy, Consumer Insight & Engagement; Marketing Mix Managemen
Mots-clés
#growthhacker #innovation #engineering #culture #m
Tout plus