Donna Hoffman

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Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco

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Donna Hoffman

Exploring Emergent Consumer Experience: A Topological Data Analysis Approach

Consumer Experience in the Internet of Things

The Gamification of Smart Devices: Some Preliminary Thoughts on Concepts and Constructs

Using Topological Data Analysis to Explore Emergent Consumer Experience from Digital Interactions

Consumer Experience in the Internet of Things: Conceptual Foundations