Edgar Anzaldúa
131
Abonné
Personal Information
Entreprise/Lieu de travail
Adelaide, South Australia Australia
Profession
User Experience Lead
Secteur d’activité
Technology / Software / Internet
À propos
I'm a Human-Computer Interaction professional, with around 9 years’ experience in User Centered Design (UCD), and Design Thinking evangelist and practitioner.
As the leader of the User Experience team in Schneider Electric I have managed to move the organization's processes from being purely tactical and focusing primarily in wireframing (mockups), interactive prototypes and heuristic evaluation to have a more strategic focus, including usability tests, usability analysis, usability studies, usability research, task analysis, etc. and building an UX knowledge base.
My focus is on raising awareness about UX and user empathy across the organization. I strive to get relevant people invo...
Mots-clés
interaction design
ux
user experience
human-computer interaction
user experience design
data mining
search engine optimization
business intelligence
google analytics
clustering
correlation
personas
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