Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

How should marketers adjust their strategies and tactics

Trends with Marketing Intermediaries

What are the important brand architecture decisions in developing a branding strategy?

The Marketing Intermediaries

How is brand equity built, measured, and managed?

How should sales promotion decisions be made?

What is brand equity ?

What is a brand, and how does branding work ?

What marketing strategies are appropriate at each stage ?

What marketing decisions do these marketing intermediaries make

What are the guidelines for effective brand building events and experiences?

What major types of marketing intermediaries occupy this sector

What does the future hold for privale label brands

What are the major trends with marketing intermediaries

how can market leaders expand the total market and defend market share?

How can companies exploit the potential of public relations?

What steps are required in developing an advertising program?

What are the pros and cons of database marketing?

How can companies attract and retain the right customers and cultivate strong customers relationships?

What are customer value, satisfaction, and loyalty, and how can companies deliver them?