Challenges faced by companies in new product development

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Ways a company divide a market into segments?

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Channel Conflicts

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What are the different levels of segmentation?

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What constitutes good marketing research?

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What are some influential macroenvironment developments?

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What makes up a marketing intelligence system?

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What are useful internal records for such a system?

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What is an integrated marketing communications program?

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What is the communication mix, and how should it be set?

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How do marketing communications work?

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How should Business markets be segmented?

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What work do marketing channels perform

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What is marketing channel system and value network

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What are the requirements for Effective Segmentation?

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