Personal Information
Entreprise/Lieu de travail
Greater Philadelphia Area, Metropolitan Philadelphia United States
Profession
Leadership in Content Strategy, Brand Storytelling, & Editorial Operations
Site Web
windminer.wordpress.com/
À propos
I lead content strategy in large global organizations. I help executives, decision makers, and subject-matter experts communicate with impact.
My success comes from engaging and guiding cross-functional enterprise teams in defining why, how, and what they communicate – and about which kinds of stories can best help them connect with their audience and advance business strategies over time and around key themes.
For these teams, I partner with them in identifying content gaps, understanding audience interests, codifying best practices and governance, and developing brand stories that shape and affirm the audience's perception. Together, we produce content that demonstrates subject-matt...
- Présentations
- Documents
- Infographies
Digital Organization
Capgemini
•
il y a 8 ans
Digital Organization
Capgemini
•
il y a 8 ans
The Future of Business Models #FutureOf
Jeremiah Owyang
•
il y a 10 ans
Building an Integrated Content Strategy
Jonathon Colman
•
il y a 10 ans
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang
Altimeter, a Prophet Company
•
il y a 11 ans
Content Strategy: Content is King!
Karen McGrane
•
il y a 14 ans
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
il y a 9 ans
Knight civic-tech
Knight Foundation
•
il y a 10 ans
Persona Driven Keyword Research
Michael King
•
il y a 9 ans
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
il y a 10 ans
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Beth Kanter
•
il y a 10 ans
The Evolution of Digital Marketing Communications & What It Means For You in 2014
Michael Pranikoff
•
il y a 10 ans
Social Media and International Organizations
Beth Kanter
•
il y a 10 ans
How to Make a Killer Landing Page #INBOUND13
HubSpot
•
il y a 10 ans
Defining Our Profession Defining Ourselves at Confab
Margot Bloomstein
•
il y a 8 ans
Pragmatic Issues In Discourse Analysis
Louis de Saussure
•
il y a 14 ans
Planning for Content Governance
Rick Allen
•
il y a 11 ans
Know thyself: Your school's message-driven content strategy
Margot Bloomstein
•
il y a 10 ans
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Michael Pranikoff
•
il y a 10 ans
Magnetic Content: Strategies for Customer Attraction
Barry Feldman
•
il y a 11 ans
Establishing a Brand-Driven Message Architecture Workshop at HOW
Margot Bloomstein
•
il y a 10 ans