Sonya David
38
Abonné
Personal Information
Entreprise/Lieu de travail
Singapore Singapore
Profession
Experiences which interest in context that matter
Secteur d’activité
Advertising / Marketing / PR
À propos
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Mots-clés
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Tout plus
- Présentations
- Documents
- Infographies
Analog Strategy for Digital Marketing
Andreas Krasser
•
il y a 4 ans
How we created Customer Personas for our online travel brands
Andre Van Kets
•
il y a 10 ans
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
il y a 11 ans
Value Proposition Design
Yves Pigneur
•
il y a 9 ans
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
•
il y a 8 ans
Trendwatching 2009 04 Sellsumers
Wagner Gonsalez
•
il y a 14 ans
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
il y a 8 ans
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
il y a 12 ans
Content Marketing Strategy Workshop
Michael Brenner
•
il y a 8 ans
Creating Content for Millennials: Why It Matters + Strategies for Succss
NewsCred
•
il y a 8 ans
Designing Around Storytelling - Breaking Borders, Reading 18 August 2015
Anna Dahlström
•
il y a 8 ans
Trends + Trendsetters: The Best in Automotive Content Marketing
NewsCred
•
il y a 9 ans
Automotive Guide to Pinterest & Instagram
Sharad Verma
•
il y a 9 ans
AdReaction Multiscreen 2014 By Millward Brown
servicesmobiles.fr
•
il y a 10 ans
trendwatching.com's BRAND SACRIFICE
TrendWatching
•
il y a 9 ans
5 C's of Viral Marketing - Evening session at Hyper Island Singapore September 20th, 2014
Jesper Åström
•
il y a 9 ans
Build. Better. Content!
Jonathon Colman
•
il y a 9 ans
Designing Customer Experience - Cookbook
Jin Kang Møller
•
il y a 11 ans
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
il y a 9 ans
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
il y a 10 ans