Sonya David
38
Abonné
Personal Information
Entreprise/Lieu de travail
Singapore Singapore
Profession
Experiences which interest in context that matter
Secteur d’activité
Advertising / Marketing / PR
À propos
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Mots-clés
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Tout plus
- Présentations
- Documents
- Infographies
Culture Code: Creating A Lovable Company
HubSpot
•
il y a 11 ans
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
il y a 9 ans
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
il y a 8 ans
Value Proposition Design
Yves Pigneur
•
il y a 9 ans
Build. Better. Content!
Jonathon Colman
•
il y a 9 ans
2013 11 mobile eating the world
Benedict Evans
•
il y a 10 ans
What is Comms Planning?
Julian Cole
•
il y a 10 ans
Content Marketing Strategy Workshop
Michael Brenner
•
il y a 8 ans
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
il y a 12 ans
Digital Strategy Toolbox
Julian Cole
•
il y a 11 ans
The Art of Branding by Guy Kawasaki
Guy Kawasaki
•
il y a 9 ans
A Content Strategy Roadmap
Kristina Halvorson
•
il y a 12 ans
2014 Trends by Havas Sports & Entertainment
Havas Sports & Entertainment
•
il y a 10 ans
Digital Trends for 2014 - DMF13
Wijs
•
il y a 10 ans
Creating Content for Millennials: Why It Matters + Strategies for Succss
NewsCred
•
il y a 8 ans
Creative Brief Workshop
Beloved Brands Inc.
•
il y a 12 ans
Explain Digital Strategy To Your Mum
Amber Horsburgh
•
il y a 10 ans
Consumers insights
Mitya Voskresensky
•
il y a 13 ans
We Are Social presents Social Brands: The eBook
We Are Social Singapore
•
il y a 10 ans
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
il y a 10 ans