About Establishing user experience (UX) design and customer research efforts at Payoff.com
Conducted in-lab and remote user research from startup ideation phases through finalized product launch.
Led a team of designers by defining standards and practices for a user-centered design process and maturing from PSDs to rapid prototyping using Muse, Macaw, and HTML/CSS.
Wireframed user interfaces, defined site architectures, and created user flows for marketing websites, loan application checkout flows, loan management systems, and online learning platforms.
Developed widely-adopted customer personas through multi-channel customer interviews and market research surveys.
Designed a permanent cu...